We are a team that works together to provide exceptional products and exceptional service.

Most of the Nu-Line team members (sales reps, admin staff, suppliers and fitters) are independent small businesses that work together as a collaboration.  This joint venture and unique business model makes us strong, individually pro-active and dedicated to our customer’s satisfaction.  Our success is our customer’s happiness.

Hi, I’m Erika, I started Nu-Line Solutions some 30 years ago because the aftermarket company I was working for at the time, let me down with my “customers”. We had a major issue with the brand of Alarm we were promoting and instead of replacing them and keeping my customers happy, they decided it would be cheaper to try and repair them which didn’t work. We had a lot of very unhappy customers! This is when I thought I could do this better myself. And I have…

I still see other companies that have way too many claims and they don’t handle them correctly. I see a lot of negative reviews about these companies, giving our industry a bad name and a loss of confidence from customers.

Having a background in hospitality and completing an apprenticeship in Switzerland I was taught that the customer is King!

Customers are the most important part of any business without them we don’t eat!

It has been my goal to always provide exceptional products and service, never overselling, a strong belief in my products and of course, to look after my customers.

I only sell the best products with the best reputation.

In regards to claims, there will always be claims, it’s the nature of any business.

3 things set us apart:
1. We have a less than 1% claim rate.
2. I treat people like I would like my mother treated!
3. Voted No.1 Boutique Aftermarket Company by over 100 Consultants in Victorian dealerships we have proved it pays to put the customers first.